Usage & Legal

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Usage & Legal

Zoom Trademark Use Guidelines

The ZOOM mark and other trademarks used by Zoom Video Communications, Inc. (“Zoom”), and its licensees, are valuable intellectual property and must be used properly to avoid damaging Zoom’s brand or creating confusion among consumers.

Zoom Marks

ZOOM, ZOOM ROOMS, ZOOM PHONE, ZOOMTOPIA, ONZOOM, and the related logos and icons noted in these guidelines are trademarks or registered trademarks of Zoom Video Communications, Inc. (“Zoom Marks”). The stylized marks, icons, and logos discussed in these guidelines may not be used without a written license or express permission from Zoom. All use of the Zoom Marks must comply with these Brand Guidelines as well as Zoom’s Trademark Use Guidelines or any applicable license terms.

Trademark Credit

Trademark attributions should be used on any advertisement, marketing, or other product communication featuring a Zoom Mark, such as:

"Zoom and the Zoom logo are trademarks of Zoom Video Communications, Inc."

Any requests to use any Zoom icon or logo or questions regarding proper use of Zoom Marks should be directed to brand@zoom.us.

Proper Use of Zoom Word Marks

Trademarks are adjectives that describe the source of a product or service, not nouns or verbs. Please follow these rules to help use the Zoom Marks properly.

  • Zoom Marks should always be capitalized
    • Zoom software
    • Not zoom software
  • Zoom Marks should be followed with a generic term
    • Join the Zoom webinar
    • Not Join the Zoom
  • Zoom Marks should not be used possessively when discussing the product or service
    • Zoom software’s features
    • Not Zoom’s software features
    • Possessive may be used if you are discussing Zoom as a company – i.e., Zoom’s employees or Zoom’s products.
  • Zoom Marks should not be pluralized
    • Zoom meetings
    • Not Zooms
  • Zoom Marks should not be modified
    • Zoom settings
    • Not Zoom-specific settings
  • Zoom Marks should not be used as verbs
    • “I’m going to join a Zoom meeting with my friends”
    • Not “I’m going to Zoom with my friends tonight”

Permitted Uses of Zoom Word Marks

You may use the Zoom word marks in a descriptive phrase to promote your product or service in your website and marketing materials to the extent it is referring to Zoom’s product or service, such as discussing compatibility.
  • Your own branding must be more dominant than the Zoom Marks.
  • You must accurately convey what the relationship is between your product and Zoom’s products or services, and not suggest that they are created, endorsed, or sponsored by Zoom.
  • You may not use any Zoom Mark within your product or service.

Prohibited Uses of Zoom Marks

  • Do not use any Zoom logo or icon unless you have entered into a separate trademark license or other written express permission from Zoom.
  • Do not create any business or product names that contain or are confusingly similar to a Zoom Mark. If you must refer to a Zoom Mark to describe your owns goods or services, use the Zoom Mark after a preposition
    • MeetingCo event at OnZoom
    • Not MeetingCo OnZoom event
  • Do not register any domain names containing a Zoom Mark. If you are interested in having a personalized Zoom domain for you or your organization, please visit https://zoom.us/account.
  • Do not adopt a bright blue color similar to that which Zoom uses for its logos for your product or service, or related materials, when referring to Zoom’s product or service.

Product UI Use Guidelines

The user interface and the look and feel of Zoom’s software (“Zoom UI”) are Zoom’s intellectual property. You may use screenshots or video displaying the Zoom UI provided that:

  • The Zoom UI is not altered in any manner except to scale it, including but not limited to adding decorative elements, changing the colors, changing the proportions, distorting the UI, or adding any elements.
  • The Zoom UI is not used in a manner that would disparage or negatively comment on Zoom or its products and services.
  • You do not use the Zoom UI in any manner that would mislead others as to the relationship between you and Zoom.

To download Zoom Product UI, visit our Media Library.

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